Design Process
If you’re going to work with me, I have a process. This process helps provide you with the best quality of work to fit your needs. See below how I work through a design project.
Connect
First, I meet with a client and learn about their business and goals. Here, a scope is defined for the project, getting to the core of what is wanted so I may create what you need.
Research
I research the market, target audience, competitors and industry trends for the business. In this step, I generate and gather ideas. Word associations and opposites, visual references, metaphors, and similes are used heavily in my design process.
Design
I brainstorm and design a few concepts based on the design brief and my research. A lot of blood, sweat, tears, and lots of coffee go into this step.
Present
The concept is presented to the client, explaining my reasoning behind my design choices (you know, referencing that research stuff).
Revise
Sometimes the first concept drafted is exactly what the client wants…. But sometimes it’s not. I make revisions based on the feedback given and the discussion on the designs I presented.
Feedback
I send the client’s revised designs and keep communicating. Communicating is very important to ensure we stay on the right track and are making the revisions needed.
Finalizing
I get down to making the client 100% happy with their final design (rounding up is for slackers).
Deliver
I output the files. Whether it be for web or print, I present the client with the file type needed.
Archive
I archive all files including the concepts not used. You never know when that idea could be re-vamped, referenced, or used again. Or it could just remind me of the stuff that didn’t work so I don’t try that more.
I’m ready to work with you – email me today. I can handle any and all of your design needs!