The Original Long Island Iced Tea

Partnered with Visit Kingsport in creating a total campaign around the Original Long Island Iced Tea (LIIT), which originated in Kingsport. The campaign, which garnered more than $1.5 million in earned media value, went national and included multiple on-air interviews with outlets such as CNN and the New York Times, while print outlets included USA Today, AP, the San Francisco Chronical, Dallas Morning News, etc. Millions of people learned where the Long Island Iced Tea originated, giving visitors yet another reason to Visit Kingsport.

This overwhelmingly successful campaign included letters, videos, press conferences, contests (in multiple locations on the east coast), advertising, public relations, LIIT Originals items, etc. I was honored to not only be the lead designer on branding and print materials but also creative direction for videos, events, and public relations.

Over $1.5 Million Earned Media Value | 3 Competitions Across the US

2019 Silver American Advertising Federation Award Consumer-Campaign, National - Visit Kingsport Long Island Iced Tea Campaign - Design

2019 NETTA Pinnacle Awards Best Marketing Campaign - Visit Kingsport Long Island Iced Tea Campaign - Design