Christmas in Southwest Virginia
Client: Friends of Southwest Virginia
Year: 2021
Deliverables: Integrated Marketing Campaign
Position: Art Director & Senior Graphic Designer at The High Road Agency
The High Road Agency was contacted by the Executive Director of Friends of Southwest Virginia to assist with creating a series of showcase holiday events at the Southwest Virginia Cultural Center and Marketplace. They planned multiple events including a Sunday Jazz Brunch, Breakfast with Santa, a regional music concert among other activities. High Road created the overall branding for the event series and then used those graphics on signage, digital graphics, and other collateral to help promote the events.
Silver American Advertising Award, 2021 - Cross Platform - Integrated Marketing Campaign - Christmas in Southwest Virginia Campaign - Art Direction & Design
