Food City Design

Client: Food City

Position: Advertising Graphic Designer, K-VA-T Food Stores (Food City)

It was a pleasure throughout my tenure at K-VA-T Food Stores, Inc. (Food City) to create a range of different designs. From in-store point of purchase displays, to posters and even special event signage - it was so much fun to bring this brand to life.

Point of Purchase Displays

Spotlight Local Growers Sign Campaign

Lollipop sign inserts created to shine a spotlight on the local farm the fresh fruits and vegetables in stores came from. Each sign features a different local grower from the company's footprint on a personalized seed packet for their farm. Additional information gives customers a background in who the farmers are, where they come from and what fresh produce they provide for the market. Signs were created to be stable and create a border around the regular sized 8.5x11 price signs. This insert allowed for pricing inserts to come in and out without alerting the display.

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Local Honey - Installation in Food City Food Stores

2016 Silver Addy Winner Sales Promotion - Point of Purchase Display

Point of Purchase Display - Design and Copy Writing

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Informational Flyer placed in Point of Purchase Display Design and Copy Writing

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Posters

Strawberry Sangria Poster

Food City, Reedy Creek Vineyards & Cellars, and Scott's Strawberries. Strawberry Sangria poster was a promotional poster used within the vineyard as well as all promotional events by Reedy Creek Farms.

*2016 Gold Addy Winner Out-Of-Home & Ambient Media / Poster

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Scott's Strawberries

Promotional posters

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 Special Event Signage

2016 Antique Tractor Show Posters

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2016 Antique Tractor Show Event Poster

Displayed in all Food City stores as well as local businesses to promote the 23rd Annual Tractor Show in Gray, TN.

*2017 Silver Addy Winner Out-Of-Home & Ambient Media / Poster

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2016 Antique Tractor Show Concessions Menu

Displayed at concessions during event weekend.

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Package Design

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