Food City Design

Client: Food City

Position: Advertising Graphic Designer, K-VA-T Food Stores (Food City)

It was a pleasure throughout my tenure at K-VA-T Food Stores, Inc. (Food City) to create a range of different designs. From in-store point of purchase displays, to posters and even special event signage - it was so much fun to bring this brand to life.

Point of Purchase Displays

Spotlight Local Growers Sign Campaign

Lollipop sign inserts created to shine a spotlight on the local farm the fresh fruits and vegetables in stores came from. Each sign features a different local grower from the company's footprint on a personalized seed packet for their farm. Additional information gives customers a background in who the farmers are, where they come from and what fresh produce they provide for the market. Signs were created to be stable and create a border around the regular sized 8.5x11 price signs. This insert allowed for pricing inserts to come in and out without alerting the display.